Social Media Manager

A Day in the Life of Our New Social Media Manager…

This role, reporting to the Managing Director, is pivotal in developing the brand’s look and feel across all social & proprietary platforms. As an experienced social media manager, you will embody the brand’s vision while broadening our reach and audience. You should be proficient in integrating inspirational and insightful content along side authentic sales strategy, ensuring it aligns with business and brand objectives.

At Boho Beautiful, we view our content creation as a service to the student and our audience. A way to teach through a visual platform in an engaging and inspiring way that builds community. We’re searching for a skilled individual who can understand a brand’s intention and convey it through its content across an ever-growing collection of digital platforms and diverse audience groups. We view social media as a form of visual storytelling that engages, informs, and inspires.

The ideal candidate will possess deep knowledge and competency of all current social media platforms, excellence in the creation of social content (video, graphic, and photo based), and be proficient at providing detailed performance reports to the leadership team. The social media manager should be adept at converting written or verbal ideas into strategies for diverse social platforms and unique audiences.

Objectives of This Role

• Develop and implement informed content strategies tailored to the strengths of various social media platforms to increase brand awareness and affinity. In doing so, the social media manager will maximize community engagement with Boho Beautiful’s various product offerings, thereby helping us to accomplish our goals year over year.
• Increase engagement for existing audiences with high-quality social initiatives
• Acquire new followers by filling gaps in our marketing content output
• Align our brand with new and emerging trends
• Improve ROI through more consistently on-target messaging
• Identify new channels to embed our brand that align our marketing direction
• Glean insights from social data using monitoring tools and weekly reporting

Responsibilities

• Use social media tools to craft and release content to our social channels
• Develop social media campaigns in collaboration with the marketing team
• Become an extension of the company’s brand to connect with existing customers, and acquire new ones
• Analyze the company’s social strategy to make frequent improvement suggestions
• Oversee/manage direct communications with users and community.
• Stay up to date with new and emerging trends to help keep Boho Beautiful’s social media presence consistently relevant
• Establish key performance indicators to understand efficacy of existing social campaigns and adjust strategy for further optimizations

Skills and Qualifications

• Extensive knowledge of all relevant and current upcoming social media platforms
• Graphic, Video, & Photography – Adobe, Final Cut, and necessary relevant apps for captions, filters, design, layout, etc.
• A passion for Yoga, Meditation, Fitness, and Plant Based Wellness
• Creative and strategic copywriting and caption ability.
• Excellent problem-solving techniques
• Community communication skills – the ability to listen and proficiently communicate the proper amount of energy in return.
• Strong multitasking capabilities under pressure
• Clear, confident communication abilities
• Effective time-management skills
• Project Management Software such as Notion
• BONUS – Paid advertisement proficiency and experience across Meta & Google

And to sweeten it even further, this full-time role is remote in nature. You can work from anywhere in the world 🌎. We only require that your working hours overlap with your direct manager’s for at least six hours per day.

To apply:

1. Record a video cover letter (no longer than 2 minutes)
2. Send to [email protected]
   * With subject line: YOUR NAME: POSITION APPLYING FOR
   • Video cover letter link
   • CV
   • Your IG and/or social links
   • 3 samples of (relevant) work you are proud of

Important– please note that without this entire list of deliverables accompanying your application it will not be considered.